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He cites the example of those who want to set up a wine importing business in China: now the tables are turned and Chinese companies are buying vineyards around the world.īut there are some positive elements about China for European entrepreneurs, he says. He also warns that much of the “low-hanging fruit” available to French entrepreneurs a few years ago no longer exists. They can come here and get their butt kicked.”Įuropean entrepreneurs are taking a double risk he says: starting a business and setting up in an alien environment. Even the 50-year-old chief executives of multinationals have a learning curve. “This market has a learning curve, it has a learning curve for everybody. It is a message echoed by Manmeet Singh, senior affiliate lecturer at EMLyon Business School, who has worked in China for the past 13 years. A lot of people come here with ideas that don’t fit with the market.” “They need to come here and see what is happening. “I had the feeling you couldn’t get these things done in this timescale in Europe.” It means entrepreneurs can get a product to market without having to raise too much money, he adds.īut he warns that the Chinese business environment is not plain sailing. Products can be designed and developed in just a few days, he says. “Chinese companies are now looking for better information on theirįor Mr David-Experton there are clear advantages to working in China, particularly the flexibility and speed to market. “What I have always done in China is take a model that works well in Europe, then adapt it.” Most of his clients to date have been international companies looking for information on the China market - western nursing home groups, eager to take advantage of the changing Chinese demographics, have been strong clients. It has 15 employees but by the end of the year he plans to have a staff of 20 and revenues of Rmb7m ($1.1m).
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His three-year-old market research company, Daxue Consulting, has offices in Beijing and Shanghai, with a third office planned in Hong Kong. “They tend to be employed where there needs to be an understanding between China and another country.”Įntrepreneur Matthieu David-Experton, an Essec graduate, who also studied for a second degree at the Guanghua school at Peking University, is now on his second business venture in China - he sold the first, a packaged gift business, after 18 months. A further 50 per cent will be employed working with China in some capacity, adds Mr Sanders. “Ninety per cent of them actually want to stay in China,” says Mr Sanders, although practically, only between a quarter and a third will get their first job on graduation in the country.
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Of the section of the MIB class that spent a year in Beijing, many are enthusiastic about working there. “I was surprised when I realised ,” she says.Įnthusiasm for all things Chinese spreads well beyond entrepreneurs, says Nick Sanders, director of the Masters in International Business at Grenoble Graduate School of Business. In the city of Shanghai more than 18 per cent of children at primary school are overweight - the same percentage as in the US, she says. I wasn’t aware of this market,” she says, adding that in China there are 120m obese children under the age of 18. “In this thesis I made a comparison between the market in the US and China. The Mini Bobi clothing range, which combines Parisian style with the stretchy materials and copious waistbands needed by the increasing number of obese children in China’s cities, was the brainchild of Ms Gobé.Īfter studying fashion and business in Lille and Shanghai, Ms Gobé completed a gap year in the US and decided to write her thesis on the plus-size market. If you come up with a new idea it will be really big.”
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“The opportunities are much more attractive here than in France. The real advantage of China, though, is simply the scale, says Ms Fuentes. What is more, the growth in the Chinese economy, together with the low cost of entry in cities such as Shanghai, has resonated with graduates worldwide who want to be entrepreneurs. One catalyst has been the rush of European business schools to establish campuses in China, run joint degree programmes with Chinese universities and set up internship programmes in Beijing and Shanghai. The two Skema alumnae are among the growing number of French graduates who are looking for their first job in China.